Be a Gucci, not a Hucci.

The greatest competition comes from those that enter the market under the radar and dominate in low costs. This can be the most disruptive force on the status quo. When fighting low-cost competitors, there is no success without a complete transformation. Merely changing a minor aspect of a company, or adding a low-cost line will not give a traditional company a competitive edge. It is crucial to understand customer needs besides price and design products and services to cater to needs that are not being addressed by the purely low-cost competitors.

This principle is pertinent to MBA women fighting to succeed in the cutthroat dating market at this university. While some men have high standards in choosing their mates, many more have less on their criteria. Most highly educated girls have difficulties appealing to the dating market because the majority of men is not necessarily seeking “premium” wife material. To them, the highly educated woman may be too high of a price for their need: a sensible wife. To the more “high maintenance” women, those that seem shy, very young, less educated or so-called “low-maintenance” are easy to overlook. However, they can be the exact low-cost disruptive force that pushes out the highly educated women out of the market. The “low-cost” girls end up going on more dates and ultimately getting married, while the “high-cost” women end up being bitter over lost opportunities. However, these "high-cost” women can overcome this by intensifying differentiation. There are sufficient, though small, numbers of men who desire “premium wife material.” The “high-cost” women can capture this market by offering more benefits (e.g. enhancing cooking skills, babysitting to hone maternal skills) in addition to their educational and career merits. This enables the “high-cost” daters to compete with the “low-cost” daters in a win-win situation.

Remember, do not be threatened by young girls. No "Hucci" (pronounced hoochee) knock-offs can really compare to a genuine Gucci.